I’m pretty sure you’re getting some PR coverage…Newspaper, articles or blogs are mentioning you or your products and services.
Unfortunately, most of the time they are just mentioning you without placing a link to your website.
But here comes the Growth Hack:
If you contact the author afterwards and lets him/her know why it is important for their readers to get a link to our website, they will place it into the article..
Important: You have to give them a good reason, not just its because we want to improve our own SEO 😉