In January 2020 we launched our new Growth Hacking process Version 5.0. But before we published it everywhere, we built a simple landingpage to give interested people the chance to get a sneak preview. But to get it, they have to enter their contact information (lead management 1.0 😊).
As marketing channels we wanted to take only organic channels like newsletter, social media and podcast advertising.
Duration: 7 days
Learning: It works. Important is the personal message on your landing page why it is a real benefit to get the sneak preview. In our case we gave them just the basic idea of our process design and filled everything else with questions marks.