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Budget

0-100€
Funnel Step
Acquisition
Segment
B2B

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Collect leads/interest before your idea is ready with a prelaunch campaign.

In January 2020 we launched our new Growth Hacking process Version 5.0. But before we published it everywhere, we built a simple landingpage to give interested people the chance to get a sneak preview. But to get it, they have to enter their contact information (lead management 1.0 😊).

As marketing channels we wanted to take only organic channels like newsletter, social media and podcast advertising.

Duration: 7 days
Learning: It works. Important is the personal message on your landing page why it is a real benefit to get the sneak preview. In our case we gave them just the basic idea of our process design and filled everything else with questions marks.

Results

External Resources

These tutorials might help you execute

Hendrik Lennarz

Growth Hacking Basics

Before you start Growth hacking…take just 10 minutes to watch the following introduction videos. Have fun..If you have any questions or hesitations in terms of executing your fucking first Growth Hack – contact us. We’re happy to help. #executeordie

1a. WTF is Growth Hacking?

https://www.youtube.com/watch?v=ZjqUmXaOcaA

1b. How to start your 1st Growth experiment

https://youtu.be/yabrmdG1MDU

1c. Booking.com as role model

https://youtu.be/iCekmtyLzJI

1d. Growth Hacking works for you, if…

https://youtu.be/NhpKq7S8kG0

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