In January 2020 we launched our new Growth Hacking process Version 5.0. But before we published it everywhere, we built a simple landingpage to give interested people the chance to get a sneak preview. But to get it, they have to enter their contact information (lead management 1.0 ?).
As marketing channels we wanted to take only organic channels like newsletter, social media and podcast advertising.
Duration: 7 days
Learning: It works. Important is the personal message on your landing page why it is a real benefit to get the sneak preview. In our case we gave them just the basic idea of our process design and filled everything else with questions marks.