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Funnel Step
Acquisition and Revenue
B2C and eCommerce

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Exit intent pop-up vs. time based pop-up (after 7 seconds)

Putting an exit intent pop-up form on a website instead of using a pop-up which triggers after 7 seconds website usage.

Duration: 14 days
Effort: 20 min
Budget: 0€

Learning: Click and conversion rate seem to be higher for Exit intent pop-ups (although the number of impressions will of course decrease and less leads will be generated)


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