In a sales call try to find out what kind of goal / KPI your prospect has to fulfill in order to get their bonus. If you found out you most likely found the trigger point and only have to make them understand that you can help them achieving exactly this goal.

Use Instant Pages to generate Leads via Social Paid Ads
The big Problem of paid ads is most often the conversion on the landingpages. The best hack is to use instant pages all the platforms
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