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Budget

0-100€
Funnel Step
Revenue
Segment
B2B and B2C

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Increase order size by adding ticket option with more value for more money

If you are hosting your own events or you are in charge of selling event tickets, then increasing the amount per ticket order can be an underestimated Growth Hack. But how? The best idea we have tested is to offer a “partner ticket”, where visitors can buy 2 tickets with one order. To give them a reason you can give them a better price with a 20-30% discount.

For our b2b Growth Hacking Bootcamp we are offering two “added-value” tickets.

  1. Partner ticket, where you can get a ticket for 2 persons with 30% off.
  2. Individual Coaching ticket, where you get one-hour individual coaching with the head after the Bootcamp is done. We charge for this 200-250€ more than for the normal ticket price.

Learning: For each event 15-20% have been Partner or Individual coaching tickets. Easy money. Maybe some people are planning to come with a colleague in advance. That would mean, that we are losing money with this hack, because they would buy 2 “single tickets”, anyway. But most of them get triggered by the attractive price and ask a colleague or friend to join, so that the shopping basket increases

Results

External Resources

These tutorials might help you execute

Hendrik Lennarz

Growth Hacking Basics

Before you start Growth hacking…take just 10 minutes to watch the following introduction videos. Have fun..If you have any questions or hesitations in terms of executing your fucking first Growth Hack – contact us. We’re happy to help. #executeordie

1a. WTF is Growth Hacking?

https://www.youtube.com/watch?v=ZjqUmXaOcaA

1b. How to start your 1st Growth experiment

https://youtu.be/yabrmdG1MDU

1c. Booking.com as role model

https://youtu.be/iCekmtyLzJI

1d. Growth Hacking works for you, if…

https://youtu.be/NhpKq7S8kG0

Get the full idea »

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