Create scores for Lead Generation to achieve a gamification effect
Create scores for people to check how good they are on a certain topic to get their lead information. People are curious to compare against
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Use real testimonials for social ads
You’re lacking ideas on how to make your Social Ads better and more trustworthy. Whereas trust is even more important for cold audiences?Paste 1-2 genuine
Show real data in a social media post and ask for meanings, optimization ideas, feedback
Reach on Linkedin Videos decreased in the last month. This means we have to test more with static images. The idea, we are showing real
SEO: Increase your traffic and CTR – integrate emojis [Emoji-List]
If you’re investing a lot in SEO or not. You should be aware of, that by increasing your Click-Through Rate (CTR) of your existing search
Ask for expectations at the beginning of a workshop/training/coaching and use key words for your ads
Every customer has expectations of a workshop/training/coaching that they are planning to participate in. So use the opportunity to gather these “hopes and dreams” –
Use Hotjar to understand how users are browsing on your website
Use the tool hotjar.com to watch screencast videos of users browsing your website. This way you can see where to optimize the User Experience and Customer Journey
Follow Up leads via more than one channel to increase response rate
Follow Up leads on different channels to increase response rate…For B2B for example use mail and linkedin. Send them a Mail one day after they
Extend your persona with emotions – customer desire map
Many people define their personas but forget the emotional description of their target group. The customer desire map helps understanding what the feelings and thoughts
Increase order size by adding ticket option with more value for more money
If you are hosting your own events or you are in charge of selling event tickets, then increasing the amount per ticket order can be
Outbrain ads to generate Linkedin article visitors
Using Outbrain Ads to generate Linkedin article visitors by linking a Linkedin article to the outbrain ads.
Check demand for new Growth opportunities with Google Adwords
With which strategy you want to grow is one of the hardest questions in business life, right? We use Google Adwords and the Google Keyword
Boost your SEO & fight for your backlinks
I’m pretty sure you’re getting some PR coverage…Newspaper, articles or blogs are mentioning you or your products and services. Unfortunately, most of the time they
Linkedin Storytelling like a boss
Posting on Linkedin is not as easy as it seams… There is a new trend coming up…Linkedin Story Slideshows…and here is one perfect example: https://www.linkedin.com/posts/stephan-park-quotenchinese-aus-%C3%B6sterreich_was-zu-viel-ist-ist-zu-viel-activity-6734709468061331456-zv_s
Use very concrete headlines in emails to improve open rate
Open Rate is one of the most important KPIs in email marketing. We tested many different headlines, and one simple strategy stood out: Be as
Collect More or less data in your lead generation forms
In most cases it makes sense to ask for as few data in your lead generation forms as possible. At least an email address. But
Use plain (German) language in ads and on website, no anglicisms
In several A/B tests we noticed that our conversion rate got better by use of plain wordings like “Marketing Hacks” instead of “Growth Hacks” or
New Product? Give it to your existing customers as Freemium and become market leader overnight
When we started our new customer review management tool for Trusted Shops in 2009, 2010 we discussed our launch strategy pretty hard. We could give
Find the one reason to buy – by Andy Bruckschlögl
When Andy Bruckschlögl and his Co-founders started the “Bavarian Weisswurst Frühstück” as startup event in the heart of Bavaria, Munich they have never expected, that
Real customer experience starts after the sale – by Karl Gillis
Your buying a product for instance online. After two days you’re receiving your package, opening it and what so you see first? The printed out,
Find your companies “Why” workshop
Growth is not only about optimizing products, landingpages, marketing campaigns or setting up your team… Growth starts with a reasoning why you doing it. In