Many people define their personas but forget the emotional description of their target group. The customer desire map helps understanding what the feelings and thoughts
Use Google Suggest (by hitting space) after you typed in a certain keyword to see what users googled in relation to it. This way you
If you are hosting your own events or you are in charge of selling event tickets, then increasing the amount per ticket order can be
Using Outbrain Ads to generate Linkedin article visitors by linking a Linkedin article to the outbrain ads.
Let users download something of value on your website. Once they gave you their contact data (first name, last name, email) in return try finding
With which strategy you want to grow is one of the hardest questions in business life, right? We use Google Adwords and the Google Keyword
I’m pretty sure you’re getting some PR coverage…Newspaper, articles or blogs are mentioning you or your products and services. Unfortunately, most of the time they
Posting on Linkedin is not as easy as it seams… There is a new trend coming up…Linkedin Story Slideshows…and here is one perfect example: https://www.linkedin.com/posts/stephan-park-quotenchinese-aus-%C3%B6sterreich_was-zu-viel-ist-ist-zu-viel-activity-6734709468061331456-zv_s
Open Rate is one of the most important KPIs in email marketing. We tested many different headlines, and one simple strategy stood out: Be as
In most cases it makes sense to ask for as few data in your lead generation forms as possible. At least an email address. But
In several A/B tests we noticed that our conversion rate got better by use of plain wordings like “Marketing Hacks” instead of “Growth Hacks” or
When we started our new customer review management tool for Trusted Shops in 2009, 2010 we discussed our launch strategy pretty hard. We could give
When Andy Bruckschlögl and his Co-founders started the “Bavarian Weisswurst Frühstück” as startup event in the heart of Bavaria, Munich they have never expected, that
Your buying a product for instance online. After two days you’re receiving your package, opening it and what so you see first? The printed out,
Growth is not only about optimizing products, landingpages, marketing campaigns or setting up your team… Growth starts with a reasoning why you doing it. In
All people outsight are overwhelmed. Overwhelmed of marketing stuff. “Click here”, “Join here for free”, Sliders, Hero images, Ads, Videos, Everything is clicky, shiny and
Netflix cancelled 100.000+ inactive, but paying, accounts. A paying account brings Netflix between 8 and 16€ a month…From the revenue only perspective, this doesn’t make
To get more interested visitors to your social media profiles (Linkedin, Instagram, Youtube, Pinterest etc.) find accounts that have exactly your target group as followership.
Most startups wait with marketing / sales of their new product / new service until the official launch. That´s not really smart, because you could
We spend a lot of time in meetings. Many a time these meetings are full of discussions but nor actual work meetings, so they do