Follow Up leads via more than one channel to increase response rate
Follow Up leads on different channels to increase response rate…For B2B for example use mail and linkedin. Send them a Mail one day after they
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Extend your persona with emotions – customer desire map
Many people define their personas but forget the emotional description of their target group. The customer desire map helps understanding what the feelings and thoughts
Use Google Suggest to find out customer needs and relevant keywords for SEA
Use Google Suggest (by hitting space) after you typed in a certain keyword to see what users googled in relation to it. This way you
Increase order size by adding ticket option with more value for more money
If you are hosting your own events or you are in charge of selling event tickets, then increasing the amount per ticket order can be
Outbrain ads to generate Linkedin article visitors
Using Outbrain Ads to generate Linkedin article visitors by linking a Linkedin article to the outbrain ads.
Linkedin direct message lead nurturing
Let users download something of value on your website. Once they gave you their contact data (first name, last name, email) in return try finding
Check demand for new Growth opportunities with Google Adwords
With which strategy you want to grow is one of the hardest questions in business life, right? We use Google Adwords and the Google Keyword
Boost your SEO & fight for your backlinks
I’m pretty sure you’re getting some PR coverage…Newspaper, articles or blogs are mentioning you or your products and services. Unfortunately, most of the time they
Linkedin Storytelling like a boss
Posting on Linkedin is not as easy as it seams… There is a new trend coming up…Linkedin Story Slideshows…and here is one perfect example: https://www.linkedin.com/posts/stephan-park-quotenchinese-aus-%C3%B6sterreich_was-zu-viel-ist-ist-zu-viel-activity-6734709468061331456-zv_s
Use very concrete headlines in emails to improve open rate
Open Rate is one of the most important KPIs in email marketing. We tested many different headlines, and one simple strategy stood out: Be as
Collect More or less data in your lead generation forms
In most cases it makes sense to ask for as few data in your lead generation forms as possible. At least an email address. But
Use plain (German) language in ads and on website, no anglicisms
In several A/B tests we noticed that our conversion rate got better by use of plain wordings like “Marketing Hacks” instead of “Growth Hacks” or
New Product? Give it to your existing customers as Freemium and become market leader overnight
When we started our new customer review management tool for Trusted Shops in 2009, 2010 we discussed our launch strategy pretty hard. We could give
Find the one reason to buy – by Andy Bruckschlögl
When Andy Bruckschlögl and his Co-founders started the “Bavarian Weisswurst Frühstück” as startup event in the heart of Bavaria, Munich they have never expected, that
Real customer experience starts after the sale – by Karl Gillis
Your buying a product for instance online. After two days you’re receiving your package, opening it and what so you see first? The printed out,
Find your companies “Why” workshop
Growth is not only about optimizing products, landingpages, marketing campaigns or setting up your team… Growth starts with a reasoning why you doing it. In
Write longer copytext – instead of short clicky landingpages – by Talia Wolf
All people outsight are overwhelmed. Overwhelmed of marketing stuff. “Click here”, “Join here for free”, Sliders, Hero images, Ads, Videos, Everything is clicky, shiny and
PR Hack by Netflix during Corona crisis – by Ben Harmanus
Netflix cancelled 100.000+ inactive, but paying, accounts. A paying account brings Netflix between 8 and 16€ a month…From the revenue only perspective, this doesn’t make
More Social media coverage by commenting with sense
To get more interested visitors to your social media profiles (Linkedin, Instagram, Youtube, Pinterest etc.) find accounts that have exactly your target group as followership.
Use Waiting list to collect leads before you launch
Most startups wait with marketing / sales of their new product / new service until the official launch. That´s not really smart, because you could