Netflix cancelled 100.000+ inactive, but paying, accounts. A paying account brings Netflix between 8 and 16€ a month…From the revenue only perspective, this doesn’t make sense, right? But, wait for it…
This message went viral worldwide on the most important newspapers, portals and for sure on social media. And even more important, Customers and prospects will never forget, that Netflix seems to do everything to make their customers happy. This is real customer centricity. Instead of holding subscription accounts without people using it.
As presented on the Growth Europe Summit 2020 by Ben Harmanus.
How you could use it?
Can you be even more customer centric? Could you exceed your customers expectations by far? Find out and give it a try.
And one more: Don’t forget the PR thing.