To increase conversion rates in the Sales process, record and send personal invitation videos before/with sending a proposal to your prospect.
This increases trust and helps to understand your product or services even better because your contact person can repeat it.
Even more, the video can be sent to another stakeholder, not have been involved in your sales meetings. Tip: Give your contact person the hint to send the video to them for better understanding.
Learning: The contact person really appreciates this kind of videos, because it helps to convince other internal colleagues and stakeholders easier.