The sentence ” We help X do Y by doing Z” helps to make clear what you offer to whom and which problem you solve for your target group. X is your target group (the more detailed the better), Y is the problem you solve for them and Z is your solution how you solve the problem. With a clear X, Y and Z users can understand what’s in for them on your website very fast. This will get your target groups attention in the first 5 seconds and can increase your conversion rate and time on site of the right people!
What is your X,Y and Z? Lets have a look together….for Free!