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Budget

500-1000€
Funnel Step
Acquisition, Activation, Referral, Retention, and Revenue
Segment
B2B, B2C, Consulting, and eCommerce

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Write longer copytext – instead of short clicky landingpages – by Talia Wolf

All people outsight are overwhelmed. Overwhelmed of marketing stuff. “Click here”, “Join here for free”, Sliders, Hero images, Ads, Videos, Everything is clicky, shiny and looks beautiful….and so on…

For a social media conference in the US, the organization team decided to start their sales page looking more like a blogpost. Long, detailed text with problem descriptions, specific examples, and authentic (no filter) pictures from the former events. No marketing page. Just a simple blogpost style with all information their target group – in this case the overwhelmed Social Media Managers – need to be convinced.

“Being understood” could be the name for this Growth Hack. Help your visitors to kill all hesitations and barriers to start with your business, service or whatever you do.

As presented by Talia Wolf at the Growth Europe Summit 2020.

Results

External Resources

These tutorials might help you execute

Hendrik Lennarz

Growth Hacking Basics

Before you start Growth hacking…take just 10 minutes to watch the following introduction videos. Have fun..If you have any questions or hesitations in terms of executing your fucking first Growth Hack – contact us. We’re happy to help. #executeordie

1a. WTF is Growth Hacking?

https://www.youtube.com/watch?v=ZjqUmXaOcaA

1b. How to start your 1st Growth experiment

https://youtu.be/yabrmdG1MDU

1c. Booking.com as role model

https://youtu.be/iCekmtyLzJI

1d. Growth Hacking works for you, if…

https://youtu.be/NhpKq7S8kG0

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