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B2B and eCommerce

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New Product? Give it to your existing customers as Freemium and become market leader overnight

When we started our new customer review management tool for Trusted Shops in 2009, 2010 we discussed our launch strategy pretty hard.

We could give special deals to our existing customers, for instance. Or sell it hard to them, because we believed in the value of our product. And so on…

My former boss Jean-Marc Noel had a brilliant idea. We give our new product all our customers for free. And we integrate it in our customer platform in a way, that they start collecting reviews with day 1.

A few days later, we let them know, that they have a new product running and that they should have a look. From 0 customers to more than 10.000 over night, not bad right? 10.000 customers using your product and you can talk to get real customer feedback to optimize and make it better and better.

This way you can become market leader in your new product category over night…For sure after some month we developed more and more useful features, so that we could give them the opportunity to upgrade to an even better Paid version.

You can find the video description of this here (in German)

Results

From 0 to 10.000+ customers overnight.

External Resources

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Hendrik Lennarz

Growth Hacking Basics

Before you start Growth hacking…take just 10 minutes to watch the following introduction videos. Have fun..If you have any questions or hesitations in terms of executing your fucking first Growth Hack – contact us. We’re happy to help. #executeordie

1a. WTF is Growth Hacking?

https://www.youtube.com/watch?v=ZjqUmXaOcaA

1b. How to start your 1st Growth experiment

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1c. Booking.com as role model

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1d. Growth Hacking works for you, if…

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