Open Rate is one of the most important KPIs in email marketing. We tested many different headlines, and one simple strategy stood out:
Be as precise as possible. Don’t use generic words or phrases, but concrete, actionable value drivers.
The world is noisy, and only concrete emails can stand out.
Example:
„No targets?“ – 18% Open rate
„OKRs- What was that again?“ – 21% open rate
Improved open rate by 3-5% depending on campaign.
After you have generated a lead start an automated email onboarding cycle where you send your lead regularly an email witha) the next step for
By using a play button in a graphic, you can improve the click rate of an image in an email.
If you host a webinar or a keynote presentation (online, offline), then try to pitch an invitation to your next deep-dive workshop at the end
Putting an unbeatable, time limited offer on the Thank You Page after a Form Submission to exploit upselling potential and to show the Leads a
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