Open Rate is one of the most important KPIs in email marketing. We tested many different headlines, and one simple strategy stood out:
Be as precise as possible. Don’t use generic words or phrases, but concrete, actionable value drivers.
The world is noisy, and only concrete emails can stand out.
Example:
„No targets?“ – 18% Open rate
„OKRs- What was that again?“ – 21% open rate
Responses