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More than 1000€
Funnel Step
Acquisition, Activation, Referral, Retention, and Revenue
Segment
B2B, B2C, Consulting, and eCommerce

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Find the one reason to buy – by Andy Bruckschlögl

When Andy Bruckschlögl and his Co-founders started the “Bavarian Weisswurst Frühstück” as startup event in the heart of Bavaria, Munich they have never expected, that this will be the start of a long journey – The Bits and Pretzels conference.

The “Weisswurst-Frühstück” starts getting bigger and bigger. But with the moment they brought it together with the Oktoberfest in Munich everything changed. 

They positioned the event clearly as “Oktoberfest sideevent”. Means “You’ll join the conference and we make sure, that you can join the Oktoberfest, too.” This gave all speakers, partners and attendees a very essential reason more to attend the event. A very good reason to join the Oktoberfest in Munich for a long party weekend with a crazy and very international startup folk 😉

It’s even smarter if you know, that it is very hard to get a day pass for one of the bigger tents, where the party is going on. 

As presented by Andy Bruckschlögl at the Growth Europe Summit 2020.

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