Use the tool hotjar.com to watch screencast videos of users browsing your website. This way you can see where to optimize the User Experience and Customer Journey
Follow Up leads on different channels to increase response rate…For B2B for example use mail and linkedin. Send them a Mail one day after they
Many people define their personas but forget the emotional description of their target group. The customer desire map helps understanding what the feelings and thoughts
In a sales call try to find out what kind of goal / KPI your prospect has to fulfill in order to get their bonus.
Use Google Suggest (by hitting space) after you typed in a certain keyword to see what users googled in relation to it. This way you
Give Prospects a task or something to interact with during the sales process (like a questionnaire or a canvas) so they feel like they already
The sentence ” We help X do Y by doing Z” helps to make clear what you offer to whom and which problem you solve
Use the tool “Crystal Knows” to get a detailed personality profile of your prospects. The tool also tells you how to approach the prospect individually
Use LinkedIn Events to generate awareness for your events. You can invite your whole network and they will get a personal invitation in their notification
Create scores for people to check how good they are on a certain topic to get their lead information. People are curious to compare against
Using Outbrain Ads to generate Linkedin article visitors by linking a Linkedin article to the outbrain ads.
Using Linkedin video ads (1 minute podcast summary video) to generate awareness and podcast downloads (CTA in ad) in a b2b target group (marketing, innovation,
Putting an unbeatable, time limited offer on the Thank You Page after a Form Submission to exploit upselling potential and to show the Leads a
Putting an exit intent pop-up form on a website instead of using a pop-up which triggers after 7 seconds website usage. Duration: 14 daysEffort: 20
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